Difference Between Digital Marketing and Social Media Marketing

关键区别 - 数字营销与社交媒体营销

The difference between digital marketing and social media marketing is simple. Social media marketing is part of the overall broad spectrum of digital marketing. Social media marketing alone does not make up digital marketing as a lot of people assume. Digital marketing has many sub-sections.The key difference between these two concepts is that, digital marketing utilizes all available digital channels for communicating withstakeholdersrelated to晋升以及针对产品和服务的意识创造，而社交媒体营销是连接人员和协助信息以交换信息的任何数字平台。对于更好地理解,我们很快就会回来的l first evaluate each, the digital marketing and the social media marketing, individually.

What is Digital Marketing?

Digital marketing can be defined as “Utilizing all available digital channels for communicating with stakeholders related to promotion and awareness creation for products & services”. Digital marketing is an evolving subject due to fast-paced technological advances. The important sub-clusters of digital marketing are:

网络营销：

The popular internet marketing channels are content marketing using websites, social media marketing, search engine marketing, email marketing, and online banner advertising.

Non-internet digital channels:

受欢迎的非互联网数字渠道是移动营销（SMS, MMS), digital billboards, and television.

使用的媒介取决于各种因素，例如您希望推广的产品或服务的性质，品牌知觉, audience, etc. For example, to promote luxury condominiums, direct marketing coupled with the website will be the most suitable solution as detailed facts are important.

What is Social Media Marketing?

社交媒体已成为世界各地城市文化中人类生活的一部分。这是数字营销的组成部分。流行的社交媒体渠道是Facebook, Twitter,Google +，Pinterest，YouTube，Tumblr和LinkedIn。这些媒体平台彻底改变了社交。此外，它使它在沟通和购物方面陷入了困境。社交媒体营销可以定义为连接人员并有助于交换信息的任何数字平台。

Theadvantages of using social media marketingare:

• Faster communication

The communication via social media is instant, and if the content is attractive, it will spread viral such as the ice bucket challenge. Due to the use of the smartphone, the message is instantly received. Further, feedback from recipients is also instant.

• Cost effective

Compared to traditional marketing tools such as newspapers, magazines, and outdoor billboards, the social media marketing is less expensive. Social media can be engaged as a free medium and paid channels. The fee-based modes are paid advertisements, advert, and target marketing, which can increase the effectiveness of the campaign. A proper campaign can reap more benefits than traditional marketing models.

• Social trend

社交媒体是精通互联网人口的当前趋势。因此，它不能忽略。如果组织想与客户保持亲密关系，则应在社交媒体中拥有个人资料。越来越多的公司意识到这一点，并转向社交媒体平台。

• Reach and tracing

社交媒体的范围每天都在增长。如果公司可以确保大型追随者基础，则可以立即将其促销信息传递给其关注者。此外，在任何给定时间，追随者和沟通者都可以检索沟通。此外，与电视或印刷广告不同，可以追踪收件人的数量。

What is the difference between Digital Marketing and Social Media Marketing?

Now we will look at the differences between digital marketing and social media marketing. As already indicated it should not be forgotten that social media marketing is a part of digital marketing. However, if we compare them we can find few differences as below:

Definition ofDigital Marketing and Social Media Marketing

Social Media Marketing:社交媒体营销可以定义为连接人员并有助于交换信息的任何数字平台。

Digital Marketing:数字营销可以定义为利用所有可用的数字渠道与与促销和意识创造产品和服务有关的利益相关者进行沟通。

功能和特征Digital Marketing and Social Media Marketing

Boundary

Social Media Marketing:社交媒体的边界有限，名为Internet。它需要互联网运行，互联网限制了它的影响力。

Digital Marketing:数字营销具有广泛的身份。它可以到达在线和离线受众，并且不受Internet边界的限制。

组件的可用性

Social Media Marketing:Social media marketing campaign can include only social media platforms such as Twitter, Facebook, etc.

Digital Marketing:Digital marketing campaign can include more components of digital platforms which may provide larger benefits for the campaign.

内容营销

Social Media Marketing:Social media marketing highly depends on the content of information, to be effective and to penetrate the audience.

Digital Marketing:数字营销并不是很大程度上取决于内容。在数字营销中，公司可以完全专注于横幅以进行促销。

如果正确理解差异，组织可以根据其运动选择最合适的工具。毫无疑问，数字营销是营销传播的前进道路。它将在未来的时代获得更多基础。社交媒体将在这一转变中发挥重要作用。

Image Courtesy : “The social media and the power to your business” by Henripontes(CC BY-SA 3.0)via柳树