数字营销与传统营销
The difference between digital marketing and traditional marketing are outcomes of technological and knowledge advances of the human race. Marketing in a broad scale that describes all the activities from the need identification till post purchase support. Though the concept of marketing remains the same in both terms, the marketing mix or the 4 P’s (产品, 地方,Price, 和晋升)makes the difference. Both set out to achieve the same objectives of reaching towards customers, creatingbrand identity,并渗透到市场上。有一个强烈的信念,有确凿的证据表明数字营销正在压倒传统营销。但是,两种策略都是成功的,并且公司必须在两者之间找到正确的平衡。
什么是数字营销?
数字显然是指技术。所以营销products or services使用技术渠道接触消费者被称为数字营销。促进品牌是数字营销的主要关注点。数字营销不断发展,随着技术进步的发展。数字营销的示例包括网站,电子邮件促销,横幅广告,在线social media视频,和博客。
数字营销is a form of inbound promotion channel. It directs customers to the seller, or it aids customers to find the seller. Organizations place their advertisements or messages in the online / digital media for the customers to look. It may be in the forms of online search,搜索引擎优化,社交网络页面或博客。客户看到并熟悉它的越多,他们就越会记住并参与推广的产品或服务。
数字营销has number of benefits embedded within it. First its results can be easily measured such as the number of audience reached. It can reach mass audience worldwide at less cost. It can be customized according to customer wish and whims. Finally, digital marketing is a very interactive mode of marketing where customer inquiries and feedback can be received and seller can respond at the same time.
什么是传统营销?
Traditional marketing refers to技术使用非常低或不存在的古典促销方式。The channels used have tangible evidence attached to it in most instances. Examples of traditional marketing are printed advertisements in newspapers, magazines, business cards, printed posters, billboards,brochures,,,,radio, and television commercials.
与传统营销有着悠久的历史高度ed to it, it is very familiar with customers. In the present days too, most people have the habit of looking at newspaper advertisements and billboards. Traditional marketing has a limited audience base and its costs are relatively much higher than digital marketing. The penetration level or customer access cannot be easily measured with traditional marketing. The biggest drawback of traditional marketing is, it is not a two-way communication. Only seller messages get transmitted while customer feedback is less assured.
数字营销和传统营销有什么区别?
人们更加流动,并采用自己与数字世界保持一致。报纸和杂志也已成为数字化。因此,传统营销被数字营销所抵消。但是,如果您针对当地观众群体,并且人们对此的信任更多,那么传统的营销仍然有一个范围。但是,对于一家公司而言,在计划营销活动时找到正确的平衡很重要。
• Definitions of Digital Marketing and Traditional Marketing:
• Traditional marketing is classical promotion modes where the use of technology is very low or nonexistent.
•数字营销是使用技术渠道来吸引消费者的产品或服务的营销。
• 成本:
•传统营销成本高于数字营销。电视,广播或广告牌等使用的渠道需要大量投资。
•相对地,数字营销成本远远低于传统营销。有时它也可以免费。
• Coverage:
•在传统营销中,广告印在报纸或杂志中。覆盖范围仅限于阅读此类印刷材料的观众。同样,广告的影响是短暂的,没有回忆。例如,在阅读杂志或报纸后,第二天被扔掉了。
•数字营销覆盖范围可以永久性。例如,Facebook发布将永远存在,并且随时可以召回客户。
• Monitoring:
•很难衡量传统营销的结果,例如客户行为或达到其达到的人数。
• With digital marketing, the results can be easily measured with relevant software tools. For example, e-mail marketing software can record the number of messages sent and number of messages viewed. Also, similar software can track the sales that were result of digital advertising.
• 时间:
•有了传统的营销,旨在向客户的消息不能立即传输给客户。它需要时间打印或放置。因此,这不是即时通讯方式。
•可以实时向通过数字营销的客户实时展示消息。这是即时的。
Traditional marketing and digital marketing objectives are similar. But, the pathways to access the objectives are different. These differences have been highlighted above.
Images Courtesy:
- 数字营销经过CC BY-SA 3.0)
- LG边境无线LED电视广告,丹尼尔·亨尼(Daniel Henney),2009年9月经过LG Electronics’s official Flickr((CC BY 2.0)
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