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The key difference between IMC and promotional mix is that IMC refers to conveying the brand message to create a positive and strong impression on customers while promotional mix refers to the blend of marketing elements to promote business. IMC and promotional mix are very important concepts in marketing. Both concepts will help business organizations […]
The key difference between transactional marketing and relationship marketing is that transactional marketing refers to short term sales boost, whereas relationship marketing refers to long term customer connection with the business. Transactional and relationship marketing are two popular strategies of marketing in the contemporary business world. Although strategies aligned for both these marketing forms are different, […]
The key difference between customer loyalty and customer retention is that customer loyalty is customer’s predisposition to select a brand with resistance to competitors, while customer retention is the process of keeping existing customers. Customer retention and customer loyalty are very important concepts in a marketing strategy. Moreover, both these concepts are helpful to build […]
品牌忠诚度和客户忠诚度之间的主要区别在于，品牌忠诚度是客户对品牌的吸引力，而不论价格如何，而客户忠诚度是客户的整体支出能力，并且与忠诚度计划相关，可以节省金钱并为客户提供折扣。客户忠诚度和品牌忠诚度密切相关，[…]
The key difference between market segmentation and target market is that the market segmentation refers to the identification of specific consumer groups for the product, whereas the target market refers to the potential customers for the particular product or service. Both market segmentation and target market are very important steps in the marketing process. Although they […]
The key difference between psychographic and behavioral segmentation is that psychographic segmentation focuses on customer’s personality trait, values and attitudes, whereas behavioral segmentation focuses on activities of the customer. Market segmentation is one of the key aspects of the marketing strategy. To define the target audience, marketers conduct market segmentation. Demographic, psychographic, behavioral and geographic […]
The key difference between value proposition and marketing offer is that value proposition considers the facts why customers must buy the product or service, whereas marketing offer considers a free product or service for the value exchange with the customer to promote their product or service. Both value propositions and marketing offers are important concepts […]
Key Difference – E Tailing vs E Commerce E tailing and e commerce are two terms often used interchangeably and are confused. While they have similarities, they are different from one another as well. E tailing and e commerce have become powerful substitutes for conducting physical sales and transactions. The key difference between e […]
Key Difference – Invoice vs Tax Invoice The key difference between invoice and tax invoice is that an invoice is a document issued by the seller to the buyer stating the details of the transaction conducted whereas a tax invoice is issued to a customer by a supplier who is registered for GST, listing […]
Key Difference – Customer Centric vs Customer Focused The key difference between customer centric and customer focused is that customer centric organizations operate by focusing their marketing efforts on customers’ lifetime value by offering a number of products that they want in different phases of life whereas customer focused organizations operate with a strong […]
