三星Galaxy S4 vs索尼Xperia Z, ZL
智能手机市场是营销专业的研究生经常关注的问题。它有很多有趣的案例研究,让他们见证他们学到的理论知识的应用。一个典型的场景是不同的制造商采取不同的方法来营销他们的产品。这是一种差异化,但也是一种市场定位策略。如果我们考虑三星Galaxy S4和索尼Xperia Z/ZL,我们可以详细说明。三星需要保持声誉,他们的销量取决于他们能在多大程度上保持声誉。因此,三星不得不组织一场大型活动来发布他们的标志性设备Galaxy S4,这多少有点像苹果发布iphone时的做法。相反,索尼在CES和MWC 2013上发布了Xperia Z/ZL,评论家们对他们的产品赞不绝口。三星Galaxy S4外形美观,但手感仍有塑料质感;索尼Xperia Z外形优雅,外形美观,并配有IP 5/7防水认证和IP 5X防尘认证(Xperia ZL没有这些认证,这是Xperia Z和ZL的唯一区别)。和以前一样,三星瞄准的是外行人市场,而索尼则瞄准的是不介意稍微耐用的高端利基市场。 We can certainly continue discussing about their respective marketing tactics, but let us finish off the review on both these smartphones and get back to the marketing part. So here’s our review on Samsung Galaxy S4 and Sony Xperia Z/ZL.
三星Galaxy S4评测
经过长期的期待,三星Galaxy S4终于发布了,我们在这里报道这一事件。Galaxy S4看起来一如既往的智能和优雅。外壳散发出三星对细节的关注,其新型聚碳酸酯材料构成了设备的外壳。它有黑白两色,带有我们在Galaxy S3中常见的圆角边缘。它长136.6毫米,宽69.8毫米,厚7.9毫米。你可以清楚地看到,三星保持了与Galaxy S3几乎相同的尺寸,以给人一种熟悉的感觉,同时对于这种口径的智能手机来说,它变得相当薄。这意味着你将有更多的屏幕,同时拥有与Galaxy S3相同的大小。显示面板为5英寸Super AMOLED电容式触摸屏显示面板,分辨率为1920 x 1080像素,像素密度为441 ppi。这实际上是第一款配备1080p分辨率屏幕的三星智能手机,尽管其他几家制造商在这方面击败了三星。尽管如此,这个显示面板是令人难以置信的充满活力和互动性。 Oh and Samsung features hover gestures in Galaxy S4; that is to say you can just hover your finger without actually touching the display panel to activate certain gestures. Another cool feature Samsung has included is the ability to perform touch gestures even with wearing gloves which would be a step forward towards usability. The Adapt Display feature in Samsung Galaxy S4 can adapt the display panel to make the display better depending on what you are looking at.
三星Galaxy S4拥有1300万像素的摄像头,还有很多很棒的功能。它当然不需要新制作的镜头;但三星的新软件功能肯定会大受欢迎。Galaxy S4能够在你拍摄的照片中加入音频,就像实时记忆一样。正如三星所言,这就像是给视觉记忆增加了另一个维度。这款相机可以在4秒内拍摄100多张照片,这真是太棒了;新的“戏剧镜头”功能意味着你可以为一帧选择多个镜头。它还有一个橡皮擦功能,可以擦去你照片上不需要的东西。最后,三星推出了双摄像头,让你既能捕捉到拍摄对象,也能捕捉到拍照者,并将自己叠加在照片中。三星电子还内置了“S translator”,目前可以翻译9种语言。 It can translate from text to text, speech to text and speech to speech in any way convenient for you. It can also translate written words from menu, books or magazines as well. Right now, S Translator supports French, German, Italian, Japanese, Korean, Chinese, Portuguese and Spanish. It is also deeply integrated with their chat applications as well.
三星还提供了定制版的S Voice,可以作为你的个人数字助理,三星还优化了这一功能,让你在开车时也能使用。我们还没有测试他们与S4集成的新导航系统。通过Smart Switch的引入,你可以很容易地从旧的智能手机转移到新的Galaxy S4。用户可以使用Galaxy S4的Knox功能将个人空间和工作空间分开。新的Group Play连接似乎也是一个新的差异化因素。有很多传言称,三星的智能暂停功能可以追踪你的眼睛,当你看向别处时可以暂停视频,当你向下或向上看时可以向下滚动,这非常棒。S Health应用程序可以用于跟踪您的健康细节,包括您的饮食、锻炼,并可以连接外部设备来记录数据。他们也有一个新的盖子,或多或少类似于iPad的盖子,当盖子关闭时,设备会进入睡眠状态。正如我们所推测的,三星Galaxy S4支持4G LTE连接,3G HSDPA连接,以及Wi-Fi 802.11 a/b/g/n连续连接。奇怪的是,三星决定在你已有的16 / 32 /64 GB内存上加上一个microSD卡插槽。 Now we come down to what’s under the hood; it’s not very clear about the processor although Samsung seems to ship Galaxy S4 with two versions. The Samsung Exynos 5 Octa processor is featured in Samsung Galaxy S4 which Samsung claims as the world’s first 8 core mobile processor and models in some regions will feature Quad Core processor as well. The Octa processor concept follows a recent whitepaper released by Samsung. They have taken a patent for the technology from ARM and it’s known as big.LITTLE. The whole idea is to have two sets of Quad Core processors, the lower end Quad Core processors would consist of ARM’s A7 cores clocked at 1.2GHz while the high end Quad Core processors will have ARM’s A15 cores clocked at 1.6GHz. Theoretically, this will make Samsung Galaxy S4 the fastest smartphone in the world as of now. Samsung has also included three PowerVR 544 GPU chips in Galaxy S4 making it the fastest smartphone in terms of graphics performance as well; at least theoretically. The RAM is the usual 2GB which is plenty for this beefy device. You certainly don’t have to worry about the performance with Samsung’s signature product because that is going to pack up plenty of action to keep it running for a whole year at the top of the market. The inclusion of removable battery is also a nice addition compared to all the unibody designs we’ve been seeing.
三星推出Galaxy S4
索尼Xperia Z, Xperia ZL评论
索尼Xperia Z是一款放在索尼舞台中央的智能手机。事实上,这款手机改变了游戏规则,消费者已经在期待这款智能手机的发布。首先,它拥有一个由四核处理器驱动的全高清大屏幕。这样一来,我就没有必要宣称Xperia Z是当今最好的智能手机之一了。它遵循了通常的索尼形式因素与优雅,优质的外观。它很薄,重量适中。首先你会注意到的是5英寸TFT电容式触摸屏,分辨率为1920 x 1080像素,像素密度为441ppi。显示面板防碎裂、防刮伤。Xperia Z为您提供优质的电影体验与索尼移动BRAVIA引擎。可以猜到,显示面板利用超高的像素密度,将图像和文本还原得清晰清晰。 We are somewhat disappointed about the lack of AMOLED panel though. You won’t be missing much, but you need to stare directly at the display panel for good image reproduction. Angled views mimic washed out reproductions which are not desirable. Sony’s decision is fair given you look straight at your smartphone 95% of the time. What I appreciate most about this handset is it being water resistant and dust resistant. In fact, it has IP57 certification which means you can submerge Xperia Z up to 1m of water for 30 minutes, and this is the only feature that differentiate Xperia Z from Xperia ZL.
索尼的新旗舰产品是首款搭载四核处理器的索尼智能手机。它拥有1.5GHz的Krait四核处理器,搭载高通MDM9215M / APQ8064芯片组,Adreno 320 GPU和2GB内存。难怪它在Android OS v4.1 Jelly Bean中表现如此出色。索尼对《时光逃亡》的用户界面做了轻微的修改,使之更接近Android的香草体验。Xperia Z具有4G LTE连接以及Wi-Fi 802.11 b/g/n,并能够托管Wi-Fi热点来共享您的互联网连接。内部存储空间停滞在16GB,但我们很高兴地发现一个microSD卡插槽,可以让你把存储空间扩展到32GB。索尼还在背面配备了131万像素的相机,具有图像稳定、全景扫描、连续自动对焦和改进的Exmor RS传感器,可实现更好的弱光性能。最初的报道证实了这款相机确实是一流的。它还配备了220万像素的前置摄像头,可以进行视频会议,还可以拍摄1080p高清视频。另一个有趣和创新的功能是捕获HDR视频的能力。 This means the camera will capture full HD video stream and process each frame three times under three different exposure conditions and decide the optimal condition. As you can see, this will be incredibly computing sensitive. Hence it is a very good opportunity to test the power of the CPU, as well as the mileage of the battery, under those tough conditions. Sony promises that their innovative battery saving techniques provides longer battery life with the included 2330mAh battery.
索尼推出Xperia Z
三星Galaxy S4与索尼Xperia Z/ZL的简单对比
•三星Galaxy S4搭载三星Exynos Octa 8核处理器,2GB内存;索尼Xperia Z搭载1.5GHz Krait四核处理器,搭载高通MDM9215M/APQ8064芯片组,Adreno 320 GPU, 2GB内存。
•三星Galaxy S4运行的是Android OS v4.2.2 Jelly Bean,而索尼Xperia Z运行的是Android OS v4.1 Jelly Bean。
•三星Galaxy S4采用5英寸超级AMOLED电容式触摸屏,分辨率为1920 x 1080像素,像素密度为441ppi;索尼Xperia Z也采用5英寸TFT电容式触摸屏,分辨率为1920 x 1080像素,像素密度为441ppi。
•三星Galaxy S4拥有1300万像素的摄像头,可以以每秒30帧的速度拍摄1080p高清视频,具有非常棒的新功能,而索尼Xperia Z也拥有1310万像素的摄像头,可以用HDR拍摄每秒30帧的1080p视频。
•三星Galaxy S4比索尼Xperia Z (139 x 71毫米/ 7.9毫米/ 146克)更小、更轻(136.65 x 69.85 / 7.9毫米/ 130克)。
•三星Galaxy S4的电池容量为2600mAh,索尼Xperia Z的电池容量为2330mAh。
结论
有时候结论并不像我们想象的那么难。在这种情况下,结论是相对容易的。正如我们已经明确宣布的,索尼Xperia Z/ZL和三星Galaxy S4针对不同的细分市场。显然,在各自的市场中存在一些重叠;但如果你爱你的智能手机,却不太小心,你的选择就会偏向索尼Xperia Z。它的好处是,你可以把你的智能手机浸入1米深的水中30分钟,而没有一滴水滴漏到你的智能手机上。另一方面,如果你认为这不是必要条件,而你更想要一部可拆卸电池的智能手机;三星Galaxy S4可以帮你一把。另外,三星Galaxy S4肯定比索尼Xperia Z更快,至少理论上是这样。我们不知道这些手机的价格; but we’d take an educated guess and mention that Samsung Galaxy S4 will be slightly more expensive than Sony Xperia Z. Taking all these details in to consideration, we think you can make an educated purchasing decision on what you are going to purchase this time around.
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