商业计划与营销计划
Business plan and marketing plan are two common types of plans and the difference between them are clearly specified incommerceandmanagementdisciplines. As the terms imply, business plans cover all the areas of a business while marketing plans covers only the marketing aspect of a business. Business plans usually develop in start-up businesses mentioning all the策略以及运营包括所有功能领域的业务所需的行动。但是，就营销计划而言，强调了与营销功能有关的所有必要行动，并在计划中提出了营销策略。同样，在大多数情况下，业务计划是在业务形成中制定的，而在既定业务中制定了营销计划以实现所需的营销objectives。
What is Business Plan?
一个business plan refers to文档,涵盖所有领域的言之凿凿ed business, mentioning the ways and means of developing a business to achieve an end state of affairs。Usually, business plans are developed in business formations. But, it does not imply that established ventures cannot develop business plans. Often, start-up businesses develop business plans when they hope to finance from financial intuitions. For example, an established business may develop a business plan if they intend to合并与另一个竞争对手。重要的是要确定对业务计划的不同解释暗示了步骤。因此，本说明需要Barringer＆Ireland（2008）建议的商业计划的普遍接受步骤。
业务计划的内容：
在业务成立的情况下，首先是有关拟议业务的典型业务计划。这主要动机开发这样的业务，importance of the business to the environment在这里突出显示。其次，该计划继续描述proposed产品或服务。根据概念，一个产品规格在本节中需要。有时，企业家write technical specifications of the product as well. Subsequently, facts in relation to competitors and marketing are detailed.Potential competitorsof the business and策略of winning the marketing competition在本节中详细介绍。最重要的是，目标市场和消费者在本节中进行了描述。之后，operational plan定义拟议的业务如何实现这一想法。根据产品的性质或服务的性质（可行）实施策略is proposed here. Thefinancial plandefines all the financial projections of the business. Only pro-foma (i.e. projected)financial statementsand现金流报表在整合中断分析和预测财务成果方面开发了开发。非常重要的是要注意，在财务分析的部分中，由于业务处于开发阶段，因此不需要复杂的财务预测。此外，该计划详细介绍了personnel of the business and their responsibilitiesof the business.
What is Marketing Plan?
Not like in business plans, marketing plans detailsall the pertaining aspects of marketing strategies in order to achieve a stated marketing objective。例如，公司在推出新产品时可以制定营销计划。因此，需要制定营销计划才能从公司推出的产品中获得最佳结果。通常，营销计划最初需要环境分析。描述了与竞争，经济，政治，法规和法律，社会文化和技术因素有关的营销环境，并详细介绍了力量（害虫分析）。此后，该计划描述了所需的target market。重要的是，需要对目标市场和行业的明确定义，因为可行目标市场的识别决定了成功或企业失败。一个SWOT analysis随后执行，以确定拟议的营销计划的内部优势和劣势以及外部机遇和威胁。通过实施该战略工具，公司可以确定克服拟议营销计划的局限性以及具有进一步发展（即优势）的因素的可能策略。然后，marketing objectives和marketing mix计划中详细介绍。最后，implementation planis proposed highlighting activities, timetables, completion times, and responsibilities of personnel involved.
What is the difference between Business Plan and Marketing Plan?
• Definitions of Business Plan and Marketing Plan:
•业务计划是一份文档，描述了包含所有功能领域的拟议业务的概述。
•营销计划是描述营销计划的营销策略的文档。
• Objective:
•通常，制定业务计划以从金融机构获得融资。
•通常，营销计划是为了实现营销计划的指导。
• Steps:
• 商业计划：
商业计划的普遍接受步骤是
• Executive summary
•业务描述
• Analysis of the market
•评估竞争对手
•营销计划
• Operational plan
•金融和人力资源
•营销计划：
营销计划的普遍接受步骤是，
• Executive summary
• Environmental analysis
•营销环境
•目标市场
• SWOT分析
•营销目标和策略
• Marketing mix
•营销实施
• Evaluation and control
References:
- Barringer , B., & Ireland , D. (2008).Entrepreneurship: Successfully Launching New Ventures（（Global edition of 4th revised ed.). Pearson Education.
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